Strategic Brand Image Specialist

17 hours ago

Muscat, Muscat, Oman beBee Careers Full time

Develop and implement our PR & media strategy/plan in coordination with the Head of Marketing.

We are seeking a skilled professional to promote our brand image through traditional and non-traditional PR & Media engagements. This includes enhancing its brand image, building and maintaining positive relationships with PR & media agencies, and safeguarding our public reputation at all times.

The ideal candidate will plan and organise PR events to promote our services and products on local, regional, and international levels. They will also develop corporate communications such as quarterly newsletters, company updates, press releases, and corporate PR materials as per brand guidelines and instructions from the Head of Marketing.

This role requires developing and reviewing corporate content for grammatical accuracy and adherence to brand guidelines to ensure all internal and external corporate communication is impactful, consistent, and accurate.

A key responsibility will be driving the development and awareness of our brand by ensuring a consistent brand image across all media channels. The successful candidate will work closely with media agencies and vendors to identify budgets and provide inputs to the Head of Marketing on departmental requirements.

Additionally, they will monitor our media presence, identify trends or concerns that may impact our reputation, and take necessary steps to address any issues in a timely manner.

This position requires close collaboration with the Marketing team to ensure media-related campaigns are supported as per requirements. The successful candidate will track, monitor, and report on the effectiveness of marketing activities and plans on a periodic basis.

Requirements:

  • Bachelor's degree in Marketing, PR, or a relevant discipline
  • Minimum of 5-8 years of relevant experience

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