Senior Media and branding Specialist

3 weeks ago

Muscat, Muscat, Oman Green Umbrella Recruitment Full time

Develop and implement our PR & media strategy/plan and supporting campaigns in coordination with the Head of Marketing


• Promote our brand image through traditional and non-traditional PR & Media engagements to enhance its brand image


• Build and maintain a positive professional relationship with PR & media agencies to ensure ourr public reputation is safeguarded at all times


• Plan and organise PR events to promote our services and products and ensure our participation in external PR events to promote it on local, regional and international levels


• Develop corporate communications such as quarterly newsletter, company updates, press releases, and corporate PR materials as per the brand guidelines and as instructed by the Head of Marketing


• Develop and review the corporate content for grammatical accuracy and adherence to brand guidelines to ensure all internal and external corporate communication is impactful, consistent and accurate


• Drive the development and awareness of our brand by ensuring a consistent brand image across all media channels


• Work with media agencies and vendors, to identify budgets and provide inputs to the Head of Marketing on departmental budget


• Monitor our media presence and identify any trends/concerns that may impact the Group's reputation and take necessary steps to address any issues in a timely manner


• Work closely with the Marketing team to ensure media related campaigns are supported as per the requirements


• Track, monitor and report on effectiveness of marketing activities and plans on a periodic basis

Requirements


• Bachelor's degree in Marketing, PR or any relevant discipline


• Minimum of 5-8 years of relevant experience

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