Marketing Leader

2 days ago


Muscat, Muscat, Oman canonical Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager to lead our security and compliance marketing efforts.

Key Responsibilities
  • Go-to-Market Planning: Develop and execute go-to-market plans for Canonical's range of security and compliance products.
  • Content Dissemination: Lead content dissemination planning, campaign development, and planning for product launches.
  • Messaging and Positioning: Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
  • Customer Base Communications: Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
  • Demand Generation: Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • Event Planning: Work with other teams to plan events, webinars, and support paid and social media promotion.
  • Content Creation: Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
  • Competitive Landscape: Monitor the competitive landscape to define product positioning that differentiates.
Requirements
  • Experience: Proven experience in a marketing function for enterprise IT products.
  • Industry Knowledge: Passion for the cybersecurity industry and cybersecurity marketing.
  • Leadership Skills: Strong inter-personal management skills.
  • Analytical Skills: Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
  • Innovation: Appetite to deliver strong results and innovation.
  • Growth Mindset: Growth mindset - someone who is not afraid to think big and take on risk.
  • Communication Skills: Exceptional verbal and written communication skills.
  • Adaptability: Ability to work and thrive in a self-starter, fast-paced, and changing environment.
  • Diversity: Love for diverse work assignments and the opportunity to try new approaches.
What We Offer

Your base pay will depend on various factors including your geographical location, level of experience, knowledge, and skills.

  • Remote Working: Fully remote working environment.
  • Personal Development: Personal learning and development budget of 2000 USD per annum.
  • Annual Review: Annual compensation review.
  • Recognition Rewards: Recognition rewards.
  • Holiday Leave: Annual holiday leave.
  • Employee Assistance: Employee Assistance Programme.
  • Travel Opportunities: Opportunity to travel to new locations to meet colleagues at sprints.
  • Travel Benefits: Priority Pass for travel and travel upgrades for long haul company events.


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