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Manager - Strategy & Planning

2 weeks ago

Muscat, Muscat, Oman AWASR Full time 90,000 - 120,000 per year

Job description:

JOB PURPOSE

The Manager - Strategy & Planning will be responsible for developing and overseeing the implementation of the overall marketing strategy and plans for AWASR. This role involves conducting market research, analysing trends, setting objectives, defining target audiences, and establishing strategic initiatives to achieve the company's marketing and business goals. The Manager will work closely with other marketing teams and departments to ensure alignment and effective execution of the strategic plans.

DIMENSIONS

No of Direct Reports

2

Budgetary Control

External Interfaces

Agencies, vendors, suppliers, government, customers, external stakeholders

Internal Interfaces

Awasr Management

HODs

Employees

KEY ACCOUNTABILITIES AND RESPONSIBILITIES

Key Accountabilities and Responsibilities:

* Develop and maintain the overall marketing strategy and annual marketing plans in alignment with business objectives.

* Conduct thorough market research and analysis to identify opportunities, understand customer behavior, and monitor competitor activities.

* Define target audience segments and develop effective strategies to reach and engage them.

* Establish clear and measurable marketing objectives and key performance indicators (KPIs).

* Develop and manage the marketing budget, ensuring efficient allocation of resources.

* Collaborate with the Branding & Creative Content team to ensure strategic alignment in content development.

* Provide strategic guidance and direction to the Marketing Deployment & Execution team for effective campaign implementation.

* Work with the Analysis & Reporting function to monitor performance, analyze results, and recommend adjustments to strategies and plans.

* Coordinate with other departments (e.g., Sales, Product) to ensure integrated planning and execution.

* Stay updated on the latest marketing trends, technologies, and best practices.

Dimensions:

* Budgetary Control: Yes (Responsibility for managing the marketing budget)

* Internal Interfaces: Marketing, Sales, Product teams.

* External Interfaces: Market research agencies (as needed).

Other Tasks

* Perform additional duties as assigned: Contribute to other marketing initiatives and projects as needed.

QUALIFICATIONS & EXPERIENCE

* Bachelor's degree in marketing, Business Administration, or a related field.

* Graduate with 7-8 years of experience or a postgraduate with 5-7 years of experience.

* Proven experience in developing and implementing marketing strategies and plans, preferably within the telecommunications industry.

* Strong analytical and strategic thinking skills with the ability to interpret data and market research.

* Excellent understanding of marketing principles, channels, and best practices.

* Strong project management and organizational skills.

* Excellent communication, presentation, and interpersonal skills.

* Ability to work collaboratively across different teams.

LANGUAGE REQUIREMENTS

* Proficiency in written and spoken English (mandatory), Arabic is preferred.

SKILLS & COMPETENCIES

Behavioural Competencies (HR to keep OR Delete as per role requirements)

* Open-mindedness

* Adaptability

* Proactivity

* Collaborative Teamwork

* Engaging Communication

* Leading and developing teams

* Holistic Vision

* Customer Delight

* Creative Thinking

Skills

* Excellent writing and editing skills, and strong verbal communication skills.

* Strong project management skills and an understanding of how to manage priorities in a fast-paced environment.

* The ability to work cooperatively with individuals across the organization and independently when appropriate.

* Ability to handle a variety of assignments simultaneously and demonstrate a sense of urgency, when required.

* Must exhibit a curious, positive, team-oriented, enthusiastic approach.

* Coordinate with multiple internal clients, such as product marketing, sales, and product management.

* Coordinate with outside contractors for corporate collateral and promotional materials.

* Ability to leverage a variety of resources and work through others.

* The desire to shine in a fast-paced environment.

* Attention to detail

* Collaborative skills

* Creative and innovative mindset.

* Excellent Presentation skills and good MS Office skills.

* Excellent working knowledge of HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, Instagram and new evolving system.

* Good knowledge of the media scene and promotional channels.

* Independent working style.

* Knowledge in Marketing with a focus in Brand Management, Traditional Media, Social Content development and/or reporting, knowledge of Search Engine Marketing (SEM).

* Reporting capabilities to analyse competition and trends from the market.

* Understanding of online user experience, digital best practice and search.

Profile description:

Manager - Strategy & Planning