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Marketing Specialist

2 weeks ago

Muscat, Muscat, Oman National International Federation LLC Full time 3,000 - 5,000 per year

About Us:

International Rent A Car is a leading vehicle rental company offering a wide range of vehicles for short-term, long-term, and corporate leasing. We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will be responsible for managing our online presence, creating engaging content, and capturing high-quality photography to showcase our diverse fleet.

Key Responsibilities:

Social Media Management:

  • Develop, implement, and manage our social media strategy across platforms (Instagram, Facebook, LinkedIn, etc.).
  • Create, schedule, and monitor social media content to increase brand awareness and customer engagement.
  • Respond to customer inquiries and feedback on social media platforms in a timely and professional manner.
  • Analyze social media metrics to optimize content and track progress toward key performance goals.

Photography & Videography:

  • Capture high-quality photographs and videos of vehicles for promotional purposes.
  • Edit and enhance photos/videos to align with brand aesthetics and social media trends.
  • Maintain a digital archive of visual assets.

Graphic Design:

  • Design and create marketing materials such as brochures, banners, and online advertisements.
  • Collaborate with the team to develop branding materials that align with our corporate identity.
  • Assist in designing content for email campaigns and website updates.

Content Creation & Management:

  • Create compelling and creative copy for social media posts, blog articles, and marketing materials.
  • Stay up to date with the latest trends in the vehicle rental industry and incorporate them into content strategies.

Campaigns & Promotions:

  • Develop and execute online and offline marketing campaigns to promote various rental services.
  • Track and report on the performance of marketing campaigns and suggest improvements based on data-driven insights.

Qualifications:

  • Proven experience in social media management, content creation, and photography.
  • Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) or equivalent design software.
  • Proficient in photography and video editing tools such as Lightroom, Premiere Pro, or similar.
  • Excellent written and verbal communication skills.
  • Fluency in both Arabic and English (written and spoken) is required.
  • Ability to work independently and manage multiple projects simultaneously.
  • Experience in the vehicle rental or automotive industry is a plus.
  • Knowledge of SEO and digital marketing trends is an advantage.

Why Join Us?

  • Competitive salary and benefits.
  • Opportunity to work in a dynamic and growing company.
  • Creative freedom to design and execute your marketing ideas.
  • Collaborative work environment with opportunities for growth.

Job Types: Full-time, Permanent, New grad

Pay: From RO per month