Digital Marketing Specialist

2 weeks ago

Muscat, Muscat, Oman CureTech Full time 40,000 - 60,000 per year

The Digital Marketing Specialist is responsible for maintaining and executing the marketing plan and calendar, ensuring all campaigns and initiatives are strategically aligned and delivered on time. This role involves creating and managing digital content, including motion graphics, to enhance brand visibility and engagement across multiple platforms. The specialist collaborates with internal teams to develop compelling visual assets, supports digital marketing efforts, and ensures consistency in branding. Strong organizational skills, creativity, and proficiency in digital design and motion graphics tools are essential for success in this role.

Key Responsibilities

· 
Marketing Plan & Calendar Management

  • Develop, maintain, and update the marketing plan and calendar.
  • Ensure timely execution of marketing campaigns and initiatives.
  • Coordinate with internal teams to align marketing activities with business goals.

· 
Digital Content Creation & Management

  • Design and produce digital assets for social media, email campaigns, websites, and other digital platforms.
  • Develop engaging motion graphics and animations to enhance marketing materials.
  • Ensure brand consistency across all digital content.

· 
Campaign Execution & Support

  • Assist in the planning and execution of digital marketing campaigns.
  • Optimize content for different digital channels and platforms.

· 
Analytics & Performance Tracking

  • Monitor the performance of digital marketing efforts and content.
  • Analyze engagement metrics and provide insights for optimization.
  • Adjust content strategies based on data-driven insights.

· 
Collaboration & Coordination

  • Stay updated on industry trends, emerging digital tools, and best practices.

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