
Marketing Manager
4 weeks ago
Key Tasks:
- Develop long-term and annual Marketing Plans and budgets for the shopping centre under the direction of the Regional Marketing Manager.
- Monitor and control the budget expenditures monthly, ensuring adherence to MAFI accounting procedures.
- Oversee and provide monthly Variance Reports to the Regional Marketing Department.
- Manage Customer Service staff and ensure the implementation of service initiatives, including tenant relations.
- Handle customer focus groups, manage complaint processes, and train customer service staff.
- Organize and coordinate annual consumer research for the shopping centre under the Regional Marketing Manager's guidance.
- Utilize research findings to enhance the Marketing Program and centre positioning.
- Develop and implement a comprehensive Public Relations plan as part of the Annual Marketing Plan, collaborating with professionals to secure positive coverage.
- Establish good relations with media and key community groups.
- Set up forums for retailer communication, such as Retailer Advisory Committee meetings, Annual General Meetings, and category meetings, providing feedback and distributing minutes.
- Plan and coordinate consistent advertising campaigns that reflect the centre's brand, under the direction of the Regional Marketing Manager.
- Ensure all advertising, signage, and marketing collateral align with the creative positioning and templates.
- Develop a cost-effective media plan with guidance from the Regional Marketing Manager.
- Plan and execute special events and promotions to increase engagement and visibility.
Qualifications:
- College or university degree in Marketing or PR.
- Over 3 years of experience in events, PR, or Marketing.
- Excellent communication skills in Arabic and English, both written and verbal.
- Proficient in computer applications.
- Strong financial skills.
- Strong organizational and analytical skills.
About The Company
Majid Al Futtaim Fashion is a subsidiary within the Majid Al Futtaim Ventures portfolio, part of Majid Al Futtaim Holding. In partnership with designer Liz Claiborne, MAF Fashion's portfolio includes brands such as Jane Norman, Monet, Mexx, Fat Face, Liz Claiborne, Juicy Couture, and Hoss Intropia. MAF Fashion operates approximately 90 retail outlets across the Middle East, including standalone stores and store-in-store concepts.
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