Associate Director

3 weeks ago

Muscat, Muscat, Oman Dubai Holding Full time

Job Description - Associate Director - Marketing - Jumeirah Muscat Bay (2500000L)

About Jumeirah

Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different brand promise.

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world-class environments.

Jumeirah Muscat Bay Resort lies 15 minutes south of the city centre and 40 minutes from Seeb International Airport. The overall development will include a 1,200 square meters Talise Spa, a diving centre, a wide range of sports and leisure facilities, a selection of restaurants, bars and cafes and a kids club. The resort will also include conference and banquet facilities to cater for Oman's growing attraction as a destination for conferences, meetings and large-scale events.

About the role

An exciting role has arisen for a hard-working Associate Director of Marketing to join the pre-opening and Sales & Marketing department at Jumeirah Muscat Bay Resort. The main purpose of this role is to develop and implement the annual marketing plan working closely with Sales, Revenue, Operations and Jumeirah Group Marketing, ensuring the plan is delivered within the supplied marketing budget.

Your key responsibilities will include:

  • Develop, action, manage and measure the annual Marketing strategy, aligning closely with the annual Sales and Revenue strategies to ensure business targets and objectives are met.
  • Develop strategies that will assist the Sales and Revenue and Operational teams in achieving their targets month-on-month.
  • Development and management of Jumeirah Muscat Bay's visual standards by working closely with Operations, Group Marketing and the appointed Agencies.
  • Ensure that the new standards are adhered to for all communication pieces.
  • Development and implementation of brands, visual standards guidelines and marketing plans for new products/service launches.
  • Development and management of an annual local and international PR plan.
  • Development of a crisis communication strategy as needed.
  • Oversee PR implementation by the Corporate Communications Team.
  • Management of PR interviews, hosted stays and entertainment in support of Group PR.
  • Ensure that Group PR has the tools and information needed to effectively represent Jumeirah Muscat Bay.
  • Development and management of an annual advertising plan.
  • Development of suitable creative as per the plan.
  • Oversee advertising implementation and recording by the Marketing Team.
  • Review and respond to ad hoc advertising requests.
  • Oversee campaign plan development, execution and management.
  • Oversee operational collateral development by the Marketing team.
  • Development and management of an annual events plan.
  • Oversee event participation in instances where the Marketing team is tasked with event management.
  • Development of an online plan for positioning on the internet.
  • Oversee online channel management by the Marketing Team.
  • Assess and continuously adapt the digital marketing activities.
  • Drive and optimize digital demand generation campaigns.
  • Plan and manage budgets to achieve desired KPIs across all channels.
  • Development and implementation of an annual plan utilizing all available channels.
  • Development and implementation of a Partnership marketing plan.
  • Oversee ad hoc partnership marketing requests.
  • Development and implementation of an annual sponsorship plan.
  • Review and respond to ad hoc sponsorship requests.
  • Conduct and action next steps for quarterly reviews.
  • Conduct and action next steps for annual appraisals.
  • Develop annual training, development and career progression plans.
  • Brainstorming of new ideas for planned marketing campaigns and activities.
  • Facilitation of idea generation for Voices for ideas that can be implemented across Operations.
  • Conduct weekly marketing status meetings to understand the progress of jobs on file.
  • Ensure order processes are followed and systems are kept clean and up to date.
  • Represent the hotel as Duty Manager approximately once per month.
  • Maintain positive and constructive working relations with Jumeirah Muscat Bay Operations, Jumeirah Group Marketing functions and fellow SBU Marketing Communications Managers.
  • Provide support to Group Marketing, Operations and Sales where needed.
  • Represent Jumeirah Muscat Bay at monthly Group Marketing Communications meeting.

About You

In order to be considered for this role, you should have a University Degree or equivalent, preferably in Hospitality or Marketing.

At least 3 – 5 years experience in a 5 Star Luxury Hotel in a Marketing role (Essential), or a combined Sales and Marketing role (preferable).

About the Benefits

This position offers a highly competitive salary and package which includes housing, annual flight tickets, medical and dental coverage, life and accident insurance, retail and leisure discounts, 50% discount off Jumeirah F&B Outlets and reduced hotel rates.

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