Loyalty Program Lead

3 weeks ago

Muscat, Muscat, Oman Thawani Pay Full time

Location: Muscat, Oman

Department: Products & Operations

Division: Loyalty Program – SAMA

Application Period: 03/06/2025 – 10/06/2025

Send your CV to the following email : hr@thawani.om

Mail should have such subject(Loyalty Program Lead)

We're looking for a driven, strategic, and product-minded individual to lead SAMA, our loyalty platform. As Loyalty Program Lead, you'll take charge of the full product lifecycle—from design and rewards strategy to merchant onboarding and B2B/B2C expansion

If you've built or managed loyalty programs in:

  • Loyalty service providers
  • Fintech
  • Banking or credit cards
  • Telecom

and speak Arabic fluently, you'll feel right at home.

Ker Responsibilities:

Product Strategy & Innovation

  • Own the full product lifecycle of Loyalty product – from ideation to execution
  • Design reward structures, point systems, cashback models, and tiered loyalty frameworks
  • Develop co-branded propositions with ecosystem partners

Partner & Merchant Engagement

  • Lead corporate onboarding for B2B loyalty integration
  • Work with merchant teams to ensure a high-value rewards network
  • Build strategic partnerships with banks, telcos, airlines, and more

Program Expansion & Growth

  • Scale into B2C via Thawani's consumer app
  • Launch card-linked loyalty models across prepaid, debit, and credit
  • Personalize offers through strategic partnerships and user insights

Performance & Analytics

  • Track KPIs: engagement, redemption, ROI, retention, revenue
  • Leverage customer segmentation and data trends to improve performance

Cross-functional Leadership

  • Collaborate with Product, Tech, Sales, Finance, and Marketing
  • Present program performance and strategic opportunities to senior leadership
  • Own the P&L for the loyalty product
  • Drive revenue from corporate subscriptions, partner deals, and B2C monetization
  • Ensure strong ROI across campaigns and loyalty initiatives

Experience:

  • Minimum 5 years of experience in loyalty program management, with at least 2+ years in a Loyalty Service Provider (LSP)
  • Strong understanding of B2B and B2C loyalty ecosystems, including reward logic, point mechanics, engagement levers, and partner management
  • Demonstrated success in scaling loyalty programs or launching them in new markets/segments
  • Commercial mindset with a proven track record in building monetizable loyalty features
  • Experience working with loyalty platforms, CRM tools, redemption engines, or card integration APIs
  • Excellent communication, stakeholder engagement, and leadership skills
  • Familiarity with GCC markets and fintech or digital payment ecosystems is highly preferred

Education /Certifications:

Bachelor's Degree in a relevant field

Preferred (Nice to Have)

  • Exposure to gamification, user segmentation, and retention strategies
  • Understanding of reward analytics and predictive engagement models
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