Assistant Director of Sales

He / She acts in the best interests of the hotel to develop, implement, maximize, monitor and evaluate sales objectives, strategies and activities, to secure new accounts and develop them into profitable business for the hotel. A very attentive and focused personality is required for this challenging role.

Main Roles & Responsibilities

• Assist the Director of Sales & Marketing in maintaining accurate forecasting procedures and monitor how group and room sales are progressing against the forecasted figures.
• To review the reports compiled by Revenue Manager and discuss strategies, opportunities and threats.
• Attend major travel, trade and corporate functions to network and promote the hotel, assist in planning and executing sales trips based on business priorities and ensures comprehensive feedback and analysis to fine tune marketing strategies.
• Review and ensure all credit and collection procedures are implemented correctly, and for all sales contracts are based on sound commercial judgement.
• Ensure that an accurate database is maintained for all term contracts.
• To measure, interpret, prioritize and evaluate the effectiveness of acquisition, development and retention activities to re-evaluate programs on an ongoing base to achieve / exceed the objectives as outlined in the Annual Marketing and Business Plan.
• To champion the sales discipline within the team by leading sales effort from the front and by setting an example in term of attitude, organization, effort, and sales technique. To fully implement the Hyatt International sales cycle in a structured and coherent manner.
• Ensure that all team members go through related effective training programs, build a team of multi-skilling, multi-tasking and flexible scheduling by taking an active interest in their welfare and development.
• Set individual sales and volume targets for all Sales colleagues, track and review production monthly with each individual.
• Support staff needs in other divisions based on the hotel priorities and anticipated business levels.
• To maintain a high standard of personal appearance and hygiene at all times as well as to maintain a good rapport and working relationship with associate in the outlet and all other departments.
• To carry out any other reasonable duties and responsibilities as assigned by the Director of Sales & Marketing.
  
  

• Build teamwork and enhance the team's commitment to their work and the hotel.
• Delegate appropriate responsibility to others based on their ability whilst ensuring they have sufficient authority and resources.
• Achieve a record of success in recruiting, interviewing and hiring people.("Getting the right person in the right job")
• Communicate the vision and brand personality to the team and ensure it is integrated in the department's business practices.
• Actively and successfully train people for current assignments and future growth.
• Set and communicate high performance standards.
• Recognize outstanding individual performance in the department and deal with substandard performance fairly, immediately and constructively.
• Ensure all employees under your supervision are scheduled in accordance with business needs.
  
  

• Assist in preparing the annual business plan for the department.
• Monitor the department's budget and proactively recommend corrective action where necessary.
• Control cost whilst ensuring guests get value for money.
  
  

• Communicate effectively within the organization at all levels using the most appropriate communication method for the matter concerned.
• Conduct regular brief, concise, well-prepared departmental meetings and ensure follow-up.
  
  

• Adjust to changes in job requirements and the hotel's operational strategies to meet business needs.
• Maintain an efficient and effective administrative system.
• Continue professional development by self-directed learning and participation in company sponsored training programs.
• Keep abreast of developments affecting your field of expertise
  
  

• Represent the Director of Sales and Marketing in his/her absence.
• Coordinate day-to-day sales activities.
• Maintain an effective tracing system, monitor production of all accounts and discuss appropriate action with the Director of Sales & Marketing
• Effectively prepare, conduct and follow up sales calls.
• Conduct hotel inspection and regularly entertain present and potential accounts/sources of business.
• Reply promptly to correspondence and submit proposals/quotations on time.
• Assist the Director of Sales & Marketing in preparing the annual marketing plan.
• Travel national and international as required.
• Passion for sales and for achieving targets and objectives
• Bachelor s degree / higher education qualification / equivalent in business or related field.
  • Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team.
  • Strong knowledge of local businesses and business trends required.
  • Ability to work well with a diverse team.
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