Data-Driven Marketing Strategist

18 hours ago

Muscat, Muscat, Oman beBee Careers Full time

Unlocking Customer Engagement through Data-Driven Campaigns

We are seeking a seasoned DS Campaign Manager to spearhead our marketing initiatives. This pivotal role involves designing and executing campaigns that leverage advanced analytics and machine learning techniques to optimize customer engagement and drive business growth.

Key Responsibilities:

  1. Campaign Strategy Development: Design and execute data-driven campaign strategies that align with overall marketing objectives and leverage customer insights.
  2. Data Science Collaboration: Collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance.
  3. Campaign Execution: Design, implement, and manage the end-to-end campaign process, from planning and setup through execution and post-campaign analysis.
  4. Analytics and Insights: Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement.
  5. Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to foster a data-centric culture.
  6. Industry Trends: Stay current with industry trends in data-driven marketing and analytics, applying best practices to enhance campaign effectiveness.
  7. Project Management: Manage project timelines and resources, ensuring projects are delivered on schedule and within allocated resources.

Requirements:

  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies.
  • Proven track record of successfully managing and executing complex marketing campaigns.
  • Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis.
  • Proficiency in marketing automation platforms and CRM systems.
  • Excellent communication and interpersonal skills to effectively collaborate with diverse teams.
  • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
  • Creative problem-solver with a strategic mindset and results-oriented approach.

Additional Details:

  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Information Technology
  • Industries: IT Services and IT Consulting

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