Senior Data-Driven Marketing Strategist

3 days ago

Muscat, Muscat, Oman beBeeMarketing Full time
Data-Driven Marketing Campaign Lead

This role involves developing and executing impactful marketing campaigns using advanced data science methodologies. You will work closely with cross-functional teams to design, execute, and analyze campaigns that drive business growth and customer engagement.

  1. Formulate and implement data-driven marketing strategies across various channels, ensuring alignment with customer insights and business objectives.
  2. Collaborate with data scientists and analysts to develop and implement analytical models that enhance targeted marketing efforts and optimize customer interactions.
  3. Manage the entire campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting.
  4. Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics.
  5. Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution.
  6. Stay informed about the latest trends in data science and marketing analytics to remain at the forefront of data-driven decision-making.
  7. Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team.

Requirements

  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • 7+ years of experience in marketing campaign management with a strong focus on data science applications.
  • Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results.
  • Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software.
  • Expertise in marketing automation platforms and CRM systems.
  • Exceptional leadership and communication skills, with the ability to influence and collaborate across teams.
  • Ability to think strategically while also being hands-on with campaign execution and analysis.
  • Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success.

What We Offer

A competitive compensation package, opportunities for professional growth and development, and a dynamic work environment that fosters innovation and collaboration.

Other Requirements

Ability to adapt to changing priorities and deadlines, and willingness to learn and take on new challenges.

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