Prysmian Group Marketing Strategist

1 day ago


Muscat, Muscat, Oman Prysmian Group Full time

Company Overview:

Prysmian Group is a leading cable manufacturing company that requires a highly skilled marketing professional to shape and manage its public image and marketing strategies.

Job Description:

The Marketing and Communication Director will play a crucial role in developing and implementing effective communication strategies to build customer loyalty, brand awareness, and customer satisfaction.

Key Responsibilities:

  1. Develop and execute marketing & communications strategies
  2. Manage teams and their daily activities
  3. Oversee the creation of marketing materials and branding strategies
  4. Conduct market research to track the effectiveness of communication strategies and campaigns
  5. Coordinate public relations activities, including media relations and influencer partnerships
  6. Ensure all company communications and marketing materials align with brand guidelines
  7. Plan and manage content for the company's online platforms and print publications
  8. Plan and execute marketing campaigns to promote products and services

Requirements:

To succeed in this role, you must have a degree in Communications, Public Relations, Marketing, or a related field and 8+ years of experience in related industries.

Qualifications:

  1. Educational Background: A degree in Communications, Public Relations, Marketing, or a related field.
  2. Proven experience in managing Marketing & Communications strategies and campaigns, as well as leading a team of communications professionals.
  3. Strong writing and editing skills, crisis communications experience, and the ability to create and execute effective media plans.

Desirable Skills:

  1. Strategic Planning: Ability to develop long-term communication and marketing strategies that align with the organization's goals.
  2. Leadership: Strong leadership skills to manage and inspire a team of marketing and communication professionals.
  3. Content Creation: Proficiency in creating engaging and relevant content for various platforms.
  4. Digital Marketing: Knowledge of digital marketing tools and techniques, including SEO, social media, and email marketing.
  5. Public Relations: Expertise in managing public relations activities and building relationships with media and influencers.
  6. Analytical Skills: Ability to analyze market trends and campaign performance to make data-driven decisions.
  7. Brand Management: Ensuring brand consistency across all marketing and communication materials.
  8. Crisis Management: Skills to handle and mitigate communication crises effectively.
  9. Interpersonal Skills: Strong interpersonal skills to collaborate with different departments and stakeholders.
  10. Creativity: Creativity in developing innovative marketing campaigns and communication strategies.


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