
Prysmian Group Marketing Strategist
1 day ago
Company Overview:
Prysmian Group is a leading cable manufacturing company that requires a highly skilled marketing professional to shape and manage its public image and marketing strategies.
Job Description:
The Marketing and Communication Director will play a crucial role in developing and implementing effective communication strategies to build customer loyalty, brand awareness, and customer satisfaction.
Key Responsibilities:
- Develop and execute marketing & communications strategies
- Manage teams and their daily activities
- Oversee the creation of marketing materials and branding strategies
- Conduct market research to track the effectiveness of communication strategies and campaigns
- Coordinate public relations activities, including media relations and influencer partnerships
- Ensure all company communications and marketing materials align with brand guidelines
- Plan and manage content for the company's online platforms and print publications
- Plan and execute marketing campaigns to promote products and services
Requirements:
To succeed in this role, you must have a degree in Communications, Public Relations, Marketing, or a related field and 8+ years of experience in related industries.
Qualifications:
- Educational Background: A degree in Communications, Public Relations, Marketing, or a related field.
- Proven experience in managing Marketing & Communications strategies and campaigns, as well as leading a team of communications professionals.
- Strong writing and editing skills, crisis communications experience, and the ability to create and execute effective media plans.
Desirable Skills:
- Strategic Planning: Ability to develop long-term communication and marketing strategies that align with the organization's goals.
- Leadership: Strong leadership skills to manage and inspire a team of marketing and communication professionals.
- Content Creation: Proficiency in creating engaging and relevant content for various platforms.
- Digital Marketing: Knowledge of digital marketing tools and techniques, including SEO, social media, and email marketing.
- Public Relations: Expertise in managing public relations activities and building relationships with media and influencers.
- Analytical Skills: Ability to analyze market trends and campaign performance to make data-driven decisions.
- Brand Management: Ensuring brand consistency across all marketing and communication materials.
- Crisis Management: Skills to handle and mitigate communication crises effectively.
- Interpersonal Skills: Strong interpersonal skills to collaborate with different departments and stakeholders.
- Creativity: Creativity in developing innovative marketing campaigns and communication strategies.
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