
Category Strategy Manager
5 days ago
Company Overview:
ReThink Recruitment's client is a leading global food & beverages company, responsible for sales and marketing their own branded products in the MENA & Levant regions. Due to aggressive growth, they are seeking a Category Strategy Manager to develop winning strategies at point of purchase across channels and regions.
Job Description:
- Design and deliver local trade activities to enhance business
- Work closely with Marketing to localize central activities, meeting specific requirements for each region
- Collaborate with General & Modern Trade managers to enable channel-specific planning and trade spending with maximum ROI
- Develop locally relevant POS material to facilitate effective in-store communication
Key Accountabilities:
- Analyze customer-specific sales data to gain insights into customer performance
- Work closely with top customer sales teams & modern trade managers to design customer-specific plans based on customer insights
- Release customer insight updates based on monthly AC Nielsen retail audit
- Contribute to trade spend planning and tracking, working closely with Market Managers
Minimum Requirements:
- University degree in Business administration or related field
- 3-5 years of experience in Trade Marketing within an FMCG MNC
- Track record of developing and executing category strategies
- Experience managing trade budgets
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