Retail Operations Director

4 days ago


Muscat, Muscat, Oman Dollar Car Rental | Oman Full time
Job Description

The Head of Retail will play a pivotal role in driving the sales strategy and managing the overall retail operations for Dollar Car Rental - Oman.

About the Role:
  • This position requires a strategic leader who can effectively execute sales initiatives, expand business opportunities, and enhance client relationships to meet and exceed business goals.
  • The successful candidate will lead the retail sales team, collaborate with cross-functional departments, and provide direction for growth in new and existing markets.
Key Responsibilities:
  1. Sales Performance Management:
    • Oversee the execution and management of sales efforts to meet and exceed retail business objectives.
    • Develop and implement strategies to meet sales performance targets.
    • Prepare yearly sales volume and revenue budgets, achieving mutually agreed-upon targets.
    • Monitor activities and performance of every counter on a daily basis by monitoring the revenue, cars on road, RPU/ARPD, Utilization & other relevant parameters.
    • Review daily reports, analyzing the performance of branches, individuals and the company overall with regards to income and revenue.
    • Regular visits to branches to ensure they meet the high standards expected.
    • Formulate pricing policies according to profitability requirements.
    • To liaise with the landlords in order to renew the tenancy contracts on timely basis with great interpersonal skills and negotiation strategies.
    • Identify idle fleet vehicles for sale and ensure the right fleet mix is available for rental. Monitor fleet utilization closely.
  2. Team Development:
    • Lead, mentor, and develop the sales managers including sales and marketing team.
    • Foster a high-performance culture through effective management and continuous feedback. Periodically evaluates the performance of branch personnel, develop goals and objectives. Provide both formal and informal feedback on a regular basis.
    • Implement training schedules for counter agents, supervisors, and branch managers to enhance service quality.
    • Assign tasks to Branch Managers to ensure efficient operation of the counters. Monitor daily performance metrics, including revenue and vehicle utilization.
    • Participate in the recruiting and interviewing process of new employees where required.
    • Ensure policies and procedures are communicated and followed.
  3. Business Development:
    • Identify and pursue new business opportunities, including expansion into new locations, channels and continued growth among existing clients for retail sales and leases.
    • To keep a track of the spot rates of competitors regularly in order to overcome the competition.
    • Analyze market strategies and identify potential business deals.
    • Screen and evaluate options, resolving internal priorities to close new business opportunities.
    • Organize road shows at malls, universities etc. to create awareness and simultaneously enhance our marketing.
    • To introduce promotions at the appropriate times to ensure that the fleet utilization is maintained at budgeted levels at all times.
    • To liaise with travel agents, brokers in order to enhance the inbound business.
  4. Client Relationship Management:
    • Build and maintain strong relationships with existing clients to enhance their current spend and drive customer loyalty.
    • Devise the loyalty program by rewarding customers who have been patronizing Thrifty for a long time.

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