Dynamic Marketing Professional

1 day ago

Muscat, Muscat, Oman beBeeMarketing Full time 35,000 - 45,000
Job Title: Assistant Marketing Manager">

Crowne Plaza Muscat OCEC seeks a skilled Assistant Marketing Manager to join its Sales & Marketing team. This role supports the development and execution of marketing strategies that enhance brand awareness, drive hotel revenue, and ensure alignment with IHG brand standards.

Key Responsibilities:
  • Develop and implement annual marketing plans aligned with hotel goals, collaborating with General Manager, Director of Sales & Marketing, Food & Beverage Manager, and Commercial team.
  • Manage marketing budgets, ensuring efficient allocation and monitoring of expenditures.
  • Conduct market research to identify target audiences, trends, and competitive landscapes, adjusting strategies accordingly.
  • Monitor the hotel's website, ensuring content is up-to-date, engaging, and optimized for search engines.
  • Manage social media platforms (e.g., Instagram, Facebook, LinkedIn), creating and scheduling content to enhance brand visibility.
  • Coordinate email marketing campaigns, display advertising, and online promotions to drive bookings and engagement.
  • Monitor and analyze digital campaign performance, adjusting strategies to maximize return on investment.
  • Plan and coordinate content calendars, including photoshoots and video production, to support marketing initiatives.
  • Ensure all marketing materials adhere to brand guidelines and maintain a consistent voice across all channels.
  • Collaborate with internal teams and external agencies to produce high-quality visual and written content.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 2–3 years of marketing experience in the hospitality industry.
  • Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Ads, Mailchimp).
  • Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a plus.
  • Excellent written and verbal communication skills in English; Arabic is an advantage.
  • Creative, proactive, and detail-oriented with strong organizational skills.
  • Ability to manage multiple projects in a fast-paced environment.

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