Creative Director: Visionary Leader for Innovative Advertising Campaigns

Job Summary

We are seeking a highly skilled and experienced Creative Director to lead our team in developing innovative advertising campaigns that drive results. The successful candidate will have a proven track record of creating award-winning work and will be responsible for guiding our creative team towards delivering exceptional results.

About the Role

• To create groundbreaking advertising campaigns that combine exceptional creative judgment.
• The ability to lead a diverse and talented creative team.
• To delegate responsibility and authority to Associate Creative Directors and Senior Creative teams to manage accounts on a day-to-day basis.
• Deploying the strengths, weaknesses, and contributions of each member of the creative team.
• Being open to new ideas, including those coming from subordinates.
• To run and manage challenging account/s.
• To set high standards while setting achievable goals for self and team.
• To have excellent and consistent judgment in handling business, client, and employee problems.
• To exercise maturity and discretion in dealing with clients.
• To understand fiscal responsibility and treat client money as their own.
• To be consistent – deliver work that is both strategically on target and executed with flair and distinction.
• To be responsible for proper sourcing of the creative department.
• To keep the Chief Creative Officer informed about issues, new campaigns, and alert them of potential problems before they escalate.
• Delivers work to brief on time and to quality standards and quantity required.
• Able to grasp the concept of idea versus execution and understands ideas when identified by others.
• Can identify ideas in own work and explain them clearly.
• Strong listening skills to fully understand the brief.
• Building good relationships with Account Management, Planning & Traffic.
• Able to articulate their own creative ideas to other team members with support from managers.
• Understands and appreciates the nature and value of brands.
• Approaches all activity within the context of 360 Degree Brand Stewardship.
• Acts in the best interest of the brand at all times.
• Ability to apply a natural curiosity to uncover the unexpected around brands.
• Ability to generate lots of fresh, original ideas from a brief.
• Ability to push boundaries of original thinking to explore new creative solutions.
• Beginning to develop a basic knowledge of creative formats.
• Ability to align the copy with art direction and vice versa.
• Ability to translate the strategic creative concept into different creative executions.

About Our Team

You will be part of a diverse and talented creative team led by our Chief Creative Officer. The team embodies our values, giving us the much-needed creative boost in a competitive industry space.

Critical Responsibilities

• Provides a clear direction for the team in support of business objectives.
• Gives effective feedback and coaches individuals to develop their own knowledge, skills, and behavior.
• Conducts regular performance and development reviews.
• Effectively manages poor performers.
• Recognises and values great work.
• Helps employees achieve a balance between work and personal life.
• Effectively organises people and resources to meet project/campaign requirements.
• Able to organise information given to meet project/campaign requirements.
• Effectively manages multiple project requests.
• Able to understand the strategic thinking behind a brief, debate, and contribute to it.
• Able to talk intelligently and confidently about why creative work is on strategy and debate this with the team.
• Ability to sell creative concepts and executions internally and to clients.
• Builds strong relationships with Account Management, Planning & Traffic.
• Presents ideas clearly, succinctly, and passionately.
• Ability to deal effectively with clients on a day-to-day level.
• Ability to display meticulously well-designed Art Direction.
• Ability to show a range of voice and style in writing.
• Ability to finesse the ideas of junior creative staff.
• Good knowledge of creative formats (above and below the line).

Talent Management & Internal Relationships

• Builds key relationships with Account Management, Planning & Traffic departments.
• Meets regularly with relevant departments to discuss client requirements and core messages.
• Portrays a helpful and innovative image for the Creative Department.

Commercial Management

• Contributes to good financial management of the business, improving profitability and maximising revenue wherever possible.
• Monitors all billing procedures carried out, alerting management to any likely changes in billing or income and any potential write-offs etc.

Creative Management

• To think creatively and devise imaginative and intelligent advertisements based on client briefs.
• To push boundaries of original thinking to explore new creative solutions.
• To communicate creative ideas effectively to a wide audience of varying levels of creative knowledge.
• To translate the strategic creative concept into different creative executions to be presented to the client.
• To execute creative ideas to the highest standard involving and communicating with the necessary creative team.
• To modify initial ideas into workable concepts until the client is satisfied.
• To align the copy with art direction and vice versa.
• To deliver work to brief on time and on budget, to the highest quality.