
Senior Brand Manager
1 day ago
The Marketing Strategy Leader shapes and executes the organization's marketing strategy to elevate its brand, drive demand generation, and support commercial growth across global markets.
The role involves leading a team, defining positioning, managing campaigns, and tying marketing KPIs to pipeline and revenue. This includes developing a deep understanding of the organization's product offerings and identifying opportunities to enhance brand awareness and drive business results.
LeadershipEnsure the effective achievement of marketing objectives through department leadership, setting individual objectives, managing performance, developing and motivating staff, and providing feedback and appraisals to maximize performance.
Develop a 6-12 month marketing strategy aligned with the organization's business objectives in key areas such as drone technologies, AI solutions, IIoT services, and digital transformation solutions.
Content Creation & Online and Offline MarketingPlan and manage offline events, exhibitions, conferences, and seminars. Oversee online presence, including website, SEO/SEM, and performance metrics. Drive thought leadership through white papers, case studies, blogs, videos, newsletters, and webinars.
Manage social media strategies across key platforms and define the organization's value proposition and build compelling brand narratives for key segments.
Qualifications- Bachelor's Degree in Marketing, Business Administration, or related fields.
- 5+ years experience in B2B & B2G marketing.
- Marketing strategy development and execution.
- Holistic understanding of the organization's product offerings.
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
- Marketing Strategy Leader
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