Head of Marketing

1 day ago

Muscat, Muscat, Oman Muscat Duty Free (Oman Sales & Services LLC) Full time 90,000 - 120,000 per year

Our client Muscat Duty Free is looking to hire an Omani for the role of Head of Marketing. The position reports to the CEO. Lead a multi-disciplinary team, with direct oversight of content, digital marketing, events, and PR.

Responsibilities

  • Lead the strategy, planning, and execution of all advertisements, signage, and artwork across the MDF shop floor, ensuring alignment with brand objectives.
  • Oversee the timely installation, replacement, and removal of all promotional materials in line with agreed campaign schedules.
  • Exploring sponsorship deals for digital screen/shopping bags etc.
  • Engaging in joint partnerships with other businesses including retailers, banks etc.
  • Direct communication with internal departments, management, and external stakeholders to ensure smooth coordination of marketing activities, documentation, and approvals.
  • Approve and review presentations, images, and measurements for retail units, gondolas, lightboxes, and all other signage requirements.
  • Manage relationships with printers, agencies, and suppliers to ensure quality deliverables and efficient turnaround times.
  • Authorize and monitor the issuance of LPOs, budget allocations, and invoice processing for the Marketing Department.
  • Drive supplier selection and cost negotiations to optimize marketing expenditure while maintaining high quality.
  • Ensure proper storage, maintenance, and inventory management of marketing materials and signage.
  • Provide strategic direction for marketing campaigns, events, and activations, ensuring alignment with business goals.
  • Lead and oversee the execution of raffles, sales events, and promotional activities, both in-store and externally.
  • Manage the entry and clearance of marketing materials through airport and customs procedures.
  • Supervise the creative design, measurement, and placement of signage across all retail and external shop locations.
  • Oversee mystery shopper programs, analyze results, and implement improvement strategies.
  • Strategy formulation, Implementation & Planning Develop a 6-12 marketing strategy aligned with MDF's business objectives.
  • Implement Marketing Plans which optimize profitability and growth opportunities based on the best analytical support including market projections, growth opportunities.
  • Own the marketing budget, forecasting spends and measuring return.
  • Plan and manage offline events, exhibitions, conferences, seminars.
  • Drive thought leadership: white papers, case studies, blog content, videos, newsletters, webinars.
  • Manage social media strategies across LinkedIn, Instagram, Twitter/X, and industry forums.

Qualifications

  • Bachelor's degree in Business Administration, Retail Management, Marketing, or a related field (Master's degree or MBA preferred).
  • Minimum 8–10 years of senior retail management experience, including at least 3–5 years in travel retail, airport duty free, or luxury retail.
  • Proven track record of managing multi-site operations and delivering strong sales growth in a high-traffic environment.
  • Experience with P&L management, budgeting, and strategic business planning.
  • Excellent written and verbal communication skills
  • Excellent multitasking and project management skills

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