
General Manager – Exhibitions
3 weeks ago
1. Sales:
- Monitor competitor activity to identify new strategies for account management.
- Establish and maintain relationships with association partners.
- Manage the database to maximise its effectiveness.
- Promote best practices in sales.
2. Customer Focus:
- Ability to identify customer needs and tailor solutions accordingly.
- Understand customer motivations influencing buying decisions.
- Recognize customers' need for ROI and ensure they receive it.
3. Strategy:
- Maintain an existing list of contacts across all industry sectors.
- Attend industry social events regularly.
- Generate and act upon new ideas.
- Monitor competitive show strategies.
- Segment the market effectively.
4. Business Development:
- Develop exhibition brands locally, regionally, and internationally.
- Maximise business development opportunities for each exhibition.
5. People Management:
- Demonstrate effective leadership.
- Recruit, motivate, and empower teams.
- Communicate effectively with the team.
- Manage complex reporting lines.
- Develop individual and team capabilities.
- Contribute at senior management levels and participate in broader business issues.
- Develop sales incentive systems to focus staff on targets.
- Delegate tasks and encourage team members to do so.
6. Organising:
- Collaborate with Department Directors.
- Understand supplier relationships.
- Oversee floor planning.
- Control venue logistics.
7. Financial:
- Coordinate overall financial planning and manage budgets.
8. Marketing:
- Manage marketing strategies.
- Build and maintain a positive brand image.
- Establish relationships with industry trade publications.
9. Team Focus:
- Promote inter-team collaboration for business projects.
- Coach team members effectively.
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