Marketing Manager

3 weeks ago

Muscat, Muscat, Oman تطبيق مسرّة | Massarah App Full time

Job Opening: Marketing Manager at Masarrah App

Job Type: Full-time

Experience Level: Mid to Senior

Department: Marketing & Growth

About Masarrah App

Masarrah is a leading platform in the hospitality and short-term rental sector, helping users discover and book beautiful chalets and vacation homes across the region. We're building delightful digital experiences and growing rapidly backed by a passionate team and loyal user base. Now, we're looking for a talented Marketing Manager to join our mission and lead growth efforts to the next level.

Role Summary

As Marketing Manager, you'll be responsible for leading our marketing strategy, building our brand, and driving user acquisition and retention across multiple channels. You'll work closely with cross functional teams including development, partnerships, and customer success to shape how the world sees and engages with Masarrah.

Responsibilities

  • Develop and execute integrated marketing strategies (paid, organic, social, influencer, content, etc.) to grow user base and engagement.
  • Oversee digital campaigns (Google Ads, Meta, TikTok, Snapchat) and optimize for performance and ROI.
  • Manage external agencies, freelancers, and marketing budgets.
  • Analyze market trends, competitor insights, and customer behaviour to inform strategy.
  • Drive growth experiments, A/B tests, and data-driven campaigns.
  • Own brand positioning, messaging, and content calendar across social media and other platforms.
  • Collaborate with product and design to align user messaging with app features and updates.
  • Monitor key metrics (CAC, LTV, engagement, retention) and deliver regular reports.

Requirements

  • 3+ years of experience in marketing, preferably with a consumer-facing tech product or app.
  • Strong track record in user acquisition, digital performance marketing, and campaign management.
  • Solid knowledge of SEO, SEM, paid social, and influencer marketing.
  • Excellent writing and communication skills in Arabic and English.
  • Creative mindset with a strong analytical backbone comfortable working with data.
  • Familiarity with marketing tools like GA4, Meta Ads, Google Ads, HubSpot, etc.

Bonus Points

  • Passion for travel, hospitality, or the short-stay rental ecosystem.
  • Previous experience launching or scaling mobile apps.
  • Network of influencers or partners

Qualifications

  • Experience in developing and implementing marketing strategies
  • Digital Marketing, Social Media Management, and Content Creation skills
  • Strong analytical and market research skills
  • Excellent communication and collaboration skills
  • Proven experience in budget management and performance analysis
  • Ability to work on-site in Muscat
  • Bachelor's degree in marketing, Business, or related field
  • Experience in the tech or hospitality industry is a plus
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