
SME Product Manager
3 days ago
About the Role
The SME Product Manager is responsible for developing and enhancing banking products tailored to meet the needs of Small to Medium-sized Enterprises (SMEs). This role focuses on driving sustainable growth, customer acquisition, and revenue generation through innovative product solutions.
Key Responsibilities
- Product Development:
- Develop and enhance SME banking products to meet customer needs and market trends.
- Drive customer-led solutions, ensuring a strong value proposition and competitive product offerings.
- Oversee the product lifecycle, including launching, monitoring, and upgrading products.
- Sales & Business Growth:
- Support sales teams in achieving SME banking growth targets through effective product positioning.
- Ensure strong cross-selling of SME products to existing and potential customers.
- Maintain effective collaboration with relevant business units to maximize sales opportunities.
- Market Analysis & Strategy:
- Analyze SME market trends, competitor offerings, and customer behavior to identify business opportunities.
- Develop and implement SME segment strategies in alignment with the Retail Banking Strategy.
- Work with insurance partners and external stakeholders to enhance product value.
- Training & Support:
- Conduct training programs for branch staff and sales teams to enhance their SME product knowledge.
- Ensure continuous product support and sales enablement tools for frontline teams.
- Customer Experience & Service Excellence:
- Champion the delivery of seamless and trusted customer service to enhance retention and loyalty.
- Define and improve SME product features and related processes to optimize customer experience.
- Monitor marketing performance and suggest strategies for differentiation from competitors.
- Process Innovation, Automation & Digitalization:
- Drive continuous process improvement through innovative, automated, and digital solutions as required.
- Business Control & Governance:
- Ensure adherence to the bank's policies, regulatory requirements, and industry standards in all operational activities.
- Self/People Development & Continuous Learning:
- Continually update oneself through knowledge acquisition, on-the-job training, or project involvement; advocate and support others to do the same.
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