
SME Banking Innovation Lead
20 hours ago
About the Role
The SME Banking Innovation Lead is responsible for driving innovation and growth in our SME segment by developing and enhancing banking products that meet customer needs and drive revenue. This role requires a strong understanding of the SME market and the ability to develop creative solutions to complex problems.
Key Responsibilities
- Product Development & Management:
- Develop and enhance SME banking products to stay ahead of the competition.
- Collaborate with sales, marketing, and support teams to ensure strong market positioning and customer satisfaction.
- Oversee the product lifecycle, including launching, monitoring, and upgrading products.
- Sales & Business Growth:
- Support sales teams in achieving SME banking growth targets through effective product positioning and sales strategies.
- Ensure strong cross-selling of SME products to existing and potential customers.
- Maintain effective collaboration with relevant business units to maximize sales opportunities.
- Market Analysis & Strategy:
- Analyze SME market trends, competitor offerings, and customer behavior to identify business opportunities.
- Develop and implement SME segment strategies in alignment with the Retail Banking Strategy.
- Work with insurance partners and external stakeholders to enhance product value.
- Training & Support:
- Conduct training programs for branch staff and sales teams to enhance their SME product knowledge.
- Ensure continuous product support and sales enablement tools for frontline teams.
- Customer Experience & Service Excellence:
- Champion the delivery of seamless and trusted customer service to enhance retention and loyalty.
- Define and improve SME product features and related processes to optimize customer experience.
- Monitor marketing performance and suggest strategies for differentiation from competitors.
- Process Innovation, Automation & Digitalization:
- Drive continuous process improvement through innovative, automated, and digital solutions as required.
- Business Control & Governance:
- Ensure adherence to the bank's policies, regulatory requirements, and industry standards in all operational activities.
- Self/People Development & Continuous Learning:
- Continually update oneself through knowledge acquisition, on-the-job training, or project involvement; advocate and support others to do the same.
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