Marketing Performance Specialist

11 hours ago


Muscat, Muscat, Oman Converge Full time
Job Description

We are seeking a dynamic and analytical Trade Marketing Analyst to join Converge, a leading Beverages & Dairy company in Oman.

This individual will act as the bridge between marketing and sales, ensuring that our products are effectively promoted and positioned across all trade channels.

  • Key Responsibilities:
  • Trade Marketing Execution & Strategy:
    • Develop and execute channel-specific trade marketing plans for key SKUs across modern trade, traditional trade, and horeca (hotels, restaurants, cafes).
    • Identify regional trends and consumer behavior to tailor trade strategies accordingly.
    • Monitor competitor activities and trade promotions to suggest improvements in our go-to-market approach.
  • Promotions & Campaign Analysis:
    • Plan and evaluate trade promotions including ROI analysis and post-campaign assessments.
    • Collaborate with sales teams to ensure effective execution of trade promotions at the point of sale.
    • Track promotion compliance and report variances to the management team.
  • Retail & POS Visibility:
    • Lead in-store execution strategies including merchandising standards, product displays, and shelf space optimization.
    • Work with external vendors and suppliers to develop effective POSM (Point of Sale Materials) aligned with brand guidelines.
  • Data Management & Reporting:
    • Own and update trade marketing dashboards, sales forecasts, and performance reports.
    • Analyze sell-in and sell-out data to provide insights and recommendations for future campaigns.
    • Use tools such as Nielsen, IRI, or internal ERP/BI systems to extract and interpret data.
  • Cross-Functional Collaboration:
    • Liaise with marketing, sales, category, and supply chain teams to ensure alignment on product launches and trade plans.
    • Provide monthly trade marketing insights to support strategic business decisions.


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