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11 hours ago
We are seeking a dynamic and analytical Trade Marketing Analyst to join Converge, a leading Beverages & Dairy company in Oman.
This individual will act as the bridge between marketing and sales, ensuring that our products are effectively promoted and positioned across all trade channels.
- Key Responsibilities:
- Trade Marketing Execution & Strategy:
- Develop and execute channel-specific trade marketing plans for key SKUs across modern trade, traditional trade, and horeca (hotels, restaurants, cafes).
- Identify regional trends and consumer behavior to tailor trade strategies accordingly.
- Monitor competitor activities and trade promotions to suggest improvements in our go-to-market approach.
- Promotions & Campaign Analysis:
- Plan and evaluate trade promotions including ROI analysis and post-campaign assessments.
- Collaborate with sales teams to ensure effective execution of trade promotions at the point of sale.
- Track promotion compliance and report variances to the management team.
- Retail & POS Visibility:
- Lead in-store execution strategies including merchandising standards, product displays, and shelf space optimization.
- Work with external vendors and suppliers to develop effective POSM (Point of Sale Materials) aligned with brand guidelines.
- Data Management & Reporting:
- Own and update trade marketing dashboards, sales forecasts, and performance reports.
- Analyze sell-in and sell-out data to provide insights and recommendations for future campaigns.
- Use tools such as Nielsen, IRI, or internal ERP/BI systems to extract and interpret data.
- Cross-Functional Collaboration:
- Liaise with marketing, sales, category, and supply chain teams to ensure alignment on product launches and trade plans.
- Provide monthly trade marketing insights to support strategic business decisions.
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