
Marketing Manager
7 days ago
Apply Via linkedIn or Email to j.-
Location:
Muscat, Oman
Company:
Al Obaidani Stores (Manufacturers & Retailers of Omani Dishdasha – 45 outlets across Oman)
Reports To:
CEO / Managing Director
Position Overview:
Al Obaidani Stores is seeking a
highly dynamic and creative Marketing Manager
to lead the company's marketing strategy and elevate its brand presence in Oman and across the GCC. With a strong customer base that includes VVIPs and top-tier Omani nationals, the Marketing Manager will play a key role in strengthening brand equity, enhancing customer loyalty, and driving innovative marketing campaigns.
This role requires a
marketing leader with proven experience in Oman
, excellent knowledge of retail branding, digital marketing, and customer engagement, along with a solid understanding of sales dynamics in fashion and apparel.
Key Responsibilities:
Brand Strategy & Market Positioning
- Develop and execute comprehensive marketing strategies to enhance brand prestige and market share.
- Ensure Al Obaidani Stores is positioned as the top choice for premium Omani dishdasha.
- Conduct market and consumer research with a focus on Omani and GCC high-end segments.
- Establish partnerships and sponsorships that strengthen brand visibility with VVIPs and elite circles.
Marketing Campaigns & Promotions
- Plan and implement creative marketing campaigns, seasonal promotions, and brand events.
- Manage corporate communication, PR activities, and media relations to boost brand image.
- Lead digital and social media initiatives to engage customers and promote new product lines.
Retail & Customer Experience
- Work closely with retail teams to enhance in-store branding, customer journey, and merchandising.
- Design loyalty and engagement programs tailored for high-value customers.
- Monitor customer feedback and adapt strategies to meet changing preferences.
Sales Support & Growth
- Collaborate with the sales team to align marketing activities with sales objectives.
- Support retail sales growth through targeted marketing initiatives and campaigns.
- Identify opportunities for new market segments and product diversification.
Leadership & Team Development
- Build, lead, and mentor a marketing team capable of delivering innovative results.
- Drive a culture of creativity, excellence, and customer focus.
- Ensure cross-functional collaboration with sales, operations, and product development teams.
Qualifications & Experience:
- Bachelor's or Master's degree in Marketing, Business Administration, or related field.
- 8–12 years of marketing experience
, with at least 5 years in a leadership role in Oman (retail/fashion/apparel/FMCG sector preferred). - Proven success in brand building, marketing campaigns, and customer engagement.
- Strong knowledge of
Omani market trends, consumer behavior, and VVIP customer management
. - Experience in digital marketing, PR, and corporate branding.
- Sales background/experience will be considered an added advantage.
- Arabic language skills preferred.
Key Competencies:
- Strong marketing and brand-building expertise.
- Innovative and creative mindset with attention to detail.
- Excellent leadership and people management skills.
- Strong communication, presentation, and networking skills.
- Ability to work with high-profile clients (VVIPs and top-tier customers).
- Data-driven and analytical approach to decision-making.
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