Strategic Trade Marketing Manager

2 days ago


Muscat, Muscat, Oman ReThink Recruitment Full time
Job Description

ReThink Recruitment is seeking a highly skilled Trade Marketing Manager to join our client, a leading global FMCG company in the food & beverages category. The successful candidate will be responsible for developing winning strategies at point of purchase across channels and regions via effective trade spend management.

Key Responsibilities:
  • Design and deliver all local trade activities to enhance business growth.
  • Work closely with the marketing team to localize central activities with specific requirements for Oman.
  • Collaborate with General & Modern Trade managers to enable channel-specific planning and trade spending with maximum ROI.
  • Work with sales development to produce locally relevant POS material to enable effective in-store communication.
  • Design and monitor the route to market strategy with trade marketing support plans by channel to enable strategy elements.
  • Analyze customer-specific sales data to gain insights into customer performance.
  • Work closely with top customer sales teams and modern trade managers to design customer-specific plans based on customer insights.
  • Release customer insight updates based on monthly AC Nielsen retail audit.
  • Work closely with Market Manager on trade spend planning and tracking.
  • Plan and evaluate all trade marketing activities to deliver maximum ROI.
  • Allocate trade marketing budget to provide effective tactical support to sales teams throughout the year.
Requirements:
  1. University degree in Business administration or respective studies.
  2. 3 to 5 years Trade Marketing experience in an FMCG MNC.
  3. Track record in developing & executing category strategy.
  4. Experience in managing trade budgets.
  5. Strong analytical thinking.
  6. Team player & demonstrate leadership.
  7. Strong written and oral communication skills and presentation skills.
  8. Skilled in Word, Excel and Power Point.
  9. Well-structured, focused & setting clear priorities.
  10. Ability to think strategically and creatively.


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