
Senior Marketing Executive for Enterprise IT
2 days ago
This role will be responsible for leading our security and compliance marketing efforts, including go-to-market planning, content dissemination, messaging and positioning, customer base communications, demand generation, event planning, content creation, and competitive landscape monitoring.
Responsibilities- Lead Go-to-Market Planning: Develop and execute go-to-market plans for Canonical's range of security and compliance products.
- Drive Content Dissemination: Lead content dissemination planning, campaign development, and planning for product launches.
- Develop Messaging: Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
- Cross-Sell and Upsell: Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
- Optimize Demand Generation: Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
- Plan Events: Work with other teams to plan events, webinars, and support paid and social media promotion.
- Create Content: Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
- Monitor Competitive Landscape: Monitor the competitive landscape to define product positioning that differentiates.
To succeed in this role, you will need to have proven experience in a marketing function for enterprise IT products, a passion for the cybersecurity industry and cybersecurity marketing, strong inter-personal management skills, and exceptional verbal and written communication skills.
- Marketing Experience: Proven experience in a marketing function for enterprise IT products.
- Industry Knowledge: Passion for the cybersecurity industry and cybersecurity marketing.
- Leadership Skills: Strong inter-personal management skills.
- Analytical Skills: Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
- Communication Skills: Exceptional verbal and written communication skills.
As a member of our team, you can expect a competitive base pay, fully remote working environment, personal learning and development budget of 2000 USD per annum, annual compensation review, recognition rewards, annual holiday leave, employee assistance programme, opportunity to travel to new locations to meet colleagues at sprints, priority pass for travel and travel upgrades for long haul company events, and more.
- Base Pay: Your base pay will depend on various factors including your geographical location, level of experience, knowledge, and skills.
- Remote Working: Fully remote working environment.
- Personal Development: Personal learning and development budget of 2000 USD per annum.
- Annual Review: Annual compensation review.
- Recognition Rewards: Recognition rewards.
- Holiday Leave: Annual holiday leave.
- Employee Assistance: Employee Assistance Programme.
- Travel Opportunities: Opportunity to travel to new locations to meet colleagues at sprints.
- Travel Benefits: Priority Pass for travel and travel upgrades for long haul company events.
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