
Cable Industry Marketing Director
3 days ago
A strategic marketing manager plays a crucial role in shaping and managing the public image and marketing strategies of Prysmian Group, a leading cable manufacturing company.
Key Responsibilities:
- Develop and implement effective communication strategies to build customer loyalty, brand awareness, and customer satisfaction.
- Manage and lead a team of marketing and communications professionals to achieve business objectives.
- Create and oversee the creation of engaging content for various platforms, including digital marketing, social media, and traditional media.
- Analyze market trends and campaign performance to make data-driven decisions and improve marketing strategies.
- Ensure brand consistency across all marketing and communication materials, aligning with the company's goals and values.
- Cultivate relationships with key stakeholders, including customers, suppliers, and community leaders.
Requirements:
The ideal candidate will possess a degree in Communications, Public Relations, Marketing, or a related field, with 8+ years of experience in related industries. Proven experience in managing marketing & communications strategies and campaigns, as well as leading a team of communications professionals.
Skills/Knowledge:
- Strong leadership skills to manage and inspire a team of marketing and communication professionals.
- Ability to develop long-term communication and marketing strategies that align with the organization's goals.
- Knowledge of digital marketing tools and techniques, including SEO, social media, and email marketing.
- Expertise in managing public relations activities and building relationships with media and influencers.
- Strong writing and editing skills, crisis communications experience, and the ability to create and execute effective media plans.
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