
Senior Public Relations Specialist
4 days ago
We are seeking a results-driven Communications Manager to lead strategic communications, media relations and storytelling for key clients across sectors including lifestyle, tourism and events. This role demands exceptional strategic thinking, media network strength and the ability to craft compelling narratives that shape public perception and elevate brand equity.
Job DescriptionThe successful candidate will be responsible for developing and executing PR strategies aligned with client objectives and target audiences. They will build and maintain strong relationships with journalists, editors, influencers and industry stakeholders across local, regional and international markets.
Key Responsibilities:- Strategic Communications & Media Relations
- Develop and execute PR strategies aligned with client objectives and target audiences.
- Build and maintain strong relationships with journalists, editors, influencers and industry stakeholders across local, regional and international markets.
- Secure high-value media coverage in print, broadcast and digital outlets.
- Content Development & Messaging
- Draft and edit press releases, media advisories, speeches, Q&As, op-eds and talking points.
- Ensure all communications are consistent with brand positioning and tone of voice.
- Identify thought leadership opportunities including interviews, panel discussions and speaking engagements.
- Event & Campaign Support
- Manage press events, briefings and media tours ensuring seamless coordination and impactful execution.
- Partner with creative and digital teams to align messaging across integrated campaigns.
- Oversee influencer collaborations for maximum PR impact.
- Crisis & Issues Management
- Advise clients on proactive reputation management and rapid response strategies.
- Prepare holding statements, reactive press materials and media guidance for sensitive issues.
- Monitoring & Reporting
- Track media coverage analyze sentiment and prepare monthly performance reports with insights and recommendations.
- Use PR monitoring tools and databases to support reporting and strategy refinement.
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