
General Trade Sales Manager
3 weeks ago
Our client is a leading global FMCG company in the food & beverages category, responsible for sales and marketing their own branded products in all channels across the MENA & Levant regions.
Due to aggressive growth in the region, they are now looking to recruit a General Trade Sales Development Manager to be responsible for developing and leading the General Trade (Impulse, wholesale, new channels) strategy and development plans across Oman.
Key Accountabilities will include:
- Leading go to market strategy
- Own the route to market plan for Impulse, wholesale and new channels with possibility of Sub Distributor extensions
- Owning plans to win in store with impulse, wholesale and new channels
- Optimize journey plans in accordance with the route to market strategy
- Own the strategy for winning in wholesale
- Work closely with regional managers to optimize plans as per regional requirement
- Lead in-store plans to ensure complete dominance across stores
- Achievement of sales and in-store presence objectives
- Develop local tactical plans to support regional managers
- Own and track asset deployment and execution in close collaboration with regional managers
- Lead quarterly by region performance reviews to provide adequate by region support
- Monitor market conditions and competitive environment and make recommendations in order to capture new business opportunities
Minimum Requirements:
- University degree in Business administration or respective studies
- 5 years General Trade sales experience in an FMCG MNC
- Extensive experience in working with key regional retailers
- Experience in new business development
- Strong analytical thinking
- Team player & demonstrate leadership
- Strong written and oral communication skills and presentation skills
- Skilled in Microsoft Word, Excel and Power Point
- Well-structured, focused & setting clear priorities
- Ability to think strategically and creatively
- Fluent in English
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