Head of Sales and Marketing

4 days ago


Muscat, Muscat, Oman Dollar Car Rental | Oman Full time
About the Role

The successful candidate will lead the retail sales team, collaborate with cross-functional departments, and provide direction for growth in new and existing markets. This position requires a strategic leader who can effectively execute sales initiatives, expand business opportunities, and enhance client relationships to meet and exceed business goals.

Key Responsibilities:
  1. Develop and implement strategies to meet sales performance targets.
  2. Prepare yearly sales volume and revenue budgets, achieving mutually agreed-upon targets.
  3. Monitor activities and performance of every counter on a daily basis by monitoring the revenue, cars on road, RPU/ARPD, utilization & other relevant parameters.
  4. Review daily reports, analyzing the performance of branches, individuals, and the company overall with regards to income and revenue.
  5. Regular visits to branches to ensure they meet high standards expected.
  6. Formulate pricing policies according to profitability requirements.
  7. Liaise with landlords in order to renew tenancy contracts on timely basis with great interpersonal skills and negotiation strategies.
  8. Identify idle fleet vehicles for sale and ensure right fleet mix is available for rental. Monitor fleet utilization closely.

Business Development:
  1. Identify and pursue new business opportunities, including expansion into new locations, channels, and continued growth among existing clients for retail sales and leases.
  2. Keep track of spot rates of competitors regularly in order to overcome competition.
  3. Analyze market strategies and identify potential business deals.
  4. Screen and evaluate options, resolving internal priorities to close new business opportunities.
  5. Organize road shows at malls, universities, etc., to create awareness and simultaneously enhance marketing.
  6. Introduce promotions at appropriate times to ensure that fleet utilization is maintained at budgeted levels at all times.
  7. Liaise with travel agents, brokers in order to enhance inbound business.


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