Head Marketing FMCG

2 weeks ago

Muscat, Muscat, Oman Najah Business Solutions LLC Full time
  • Develop and execute innovative marketing strategies tailored to the FMCG food sector, ensuring alignment with consumer trends and market dynamics.
  • Lead cross-functional teams to launch new products, from concept development to in-market execution, driving measurable business results.
  • Analyze market research and consumer insights to refine product offerings and optimize marketing campaigns for maximum ROI.
  • Cultivate strong relationships with key stakeholders, including retailers, distributors, and media partners to enhance brand visibility and market penetration.
  • Oversee the management of marketing budgets, ensuring effective allocation of resources to achieve strategic objectives.
  • Ensure compliance with industry regulations and ethical marketing practices while promoting sustainability initiatives within the brand.
  • Foster a culture of creativity and collaboration within the marketing team, encouraging fresh ideas and continuous improvement.
  • Drive brand equity through consistent messaging and innovative promotional tactics that resonate with consumers.
  • Monitor and report on market performance metrics and competitor activities, adjusting strategies as needed to stay ahead in the market.
  • Implement integrated marketing communications plans that leverage digital, social, and traditional media channels to engage target audiences.

Desired Candidate Profile

  • Creative thinker with a strong understanding of consumer behavior and market dynamics within the food sector.
  • Exceptional leadership qualities with experience in managing and mentoring diverse marketing teams.
  • Proven track record of leading successful product launches and marketing campaigns that drive market share growth.
  • Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly preferred.
  • Minimum 10 years of progressive experience in marketing roles within the FMCG food industry, showcasing tangible results.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable marketing strategies.
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