Trade Marketing Lead for FMCG

2 days ago


Muscat, Muscat, Oman Converge Full time

About the Role

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We are seeking a skilled Senior Trade Marketing Specialist to join our team at Converge in Oman.

Responsibilities:

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  • Develop and execute trade marketing strategies to drive business growth in the FMCG sector.
  • Collaborate with sales and brand teams to drive in-store visibility, merchandising, and activation programs.
  • Analyze shopper insights, market data, and retail trends to inform decision-making and campaign planning.
  • Ensure alignment between brand objectives and channel execution.
  • Monitor and report on the effectiveness of trade marketing initiatives and promotional ROI.
  • Coordinate with external vendors and agencies for POS materials and promotional tools.
  • Manage trade marketing budget and ensure efficient resource allocation.
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Requirements:

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  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 4-6 years of trade marketing experience in the FMCG sector.
  • Strong understanding of shopper marketing, category management, and retail execution.
  • Proven ability to manage multiple projects with tight timelines.
  • Excellent analytical, communication, and stakeholder management skills.
  • Proficient in MS Office; experience with data tools and Nielsen/IRI data is a plus.
  • Must be available to start immediately.
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Apply now to join our dynamic team at Converge.



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