
Trade Marketing Lead for FMCG
2 days ago
About the Role
">We are seeking a skilled Senior Trade Marketing Specialist to join our team at Converge in Oman.
Responsibilities:
">- Develop and execute trade marketing strategies to drive business growth in the FMCG sector.
- Collaborate with sales and brand teams to drive in-store visibility, merchandising, and activation programs.
- Analyze shopper insights, market data, and retail trends to inform decision-making and campaign planning.
- Ensure alignment between brand objectives and channel execution.
- Monitor and report on the effectiveness of trade marketing initiatives and promotional ROI.
- Coordinate with external vendors and agencies for POS materials and promotional tools.
- Manage trade marketing budget and ensure efficient resource allocation.
Requirements:
">- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 4-6 years of trade marketing experience in the FMCG sector.
- Strong understanding of shopper marketing, category management, and retail execution.
- Proven ability to manage multiple projects with tight timelines.
- Excellent analytical, communication, and stakeholder management skills.
- Proficient in MS Office; experience with data tools and Nielsen/IRI data is a plus.
- Must be available to start immediately.
Apply now to join our dynamic team at Converge.
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