Channel Marketing Manager

4 hours ago


Muscat, Muscat, Oman Midis Group Kuwait Full time
About the Role

The Channel Program Manager plays a crucial role in developing best-in-class channel programs, marketing campaigns, and other initiatives to drive performance and company growth. This position requires a one-to-many relationship with channel partners and key internal stakeholders.

Main Responsibilities
  • Develop and execute channel programs aligned with set program guidelines and plans.
  • Ensure seamless rollouts of program changes due to new product introductions (NPI) and/or program refresh.
  • Drive world-class merchandising deployment in consumer electronic retail, manage POS performance, and execute demand generation in close cooperation with retail partners.
  • Manage joint market offering plans and quarterly marketing development and promotional budgets.
  • Lead best-in-class marketing campaigns, including events, awareness activities, traffic generation, and new store openings.
  • Maximize cost efficiencies through post-activity evaluations measuring ROI and driving future programs.
  • Plan sales training requirements for channel partners on a quarterly basis and coordinate with the Training Manager on execution and compliance.
  • Perform quality checks on programs through quarterly mystery shopping and audits, generating metrics accordingly.
  • Manage and execute the marketing budget across all consumer partners in the region.
  • Support consumer sales in quarterly budget allocation.


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