Trade Marketing Specialist

8 hours ago

Muscat, Muscat, Oman beBee Careers Full time
Job Description

We are seeking a skilled Trade Marketing Analyst to join our team. As a key member of our marketing department, you will be responsible for developing and executing channel-specific trade marketing plans for our key SKUs across modern trade, traditional trade, and horeca channels.

Key Responsibilities
  1. Develop and execute trade marketing plans that drive sales growth and maximize ROI.
  2. Analyze regional trends and consumer behavior to inform trade strategies and optimize promotions.
  3. Monitor competitor activities and trade promotions to identify opportunities for improvement.
Promotions & Campaign Analysis

You will plan and evaluate trade promotions, including ROI analysis and post-campaign assessments. You will also collaborate with sales teams to ensure effective execution of trade promotions at the point of sale.

  1. Plan and evaluate trade promotions, including ROI analysis and post-campaign assessments.
  2. Collaborate with sales teams to ensure effective execution of trade promotions at the point of sale.
  3. Track promotion compliance and report variances to the management team.
  4. Lead in-store execution strategies, including merchandising standards, product displays, and shelf space optimization.
  5. Work with external vendors and suppliers to develop effective POSM aligned with brand guidelines.
Data Management & Reporting

You will own and update trade marketing dashboards, sales forecasts, and performance reports. You will analyze sell-in and sell-out data to provide insights and recommendations for future campaigns.

  1. Own and update trade marketing dashboards, sales forecasts, and performance reports.
  2. Analyze sell-in and sell-out data to provide insights and recommendations for future campaigns.
  3. Use tools such as Nielsen or internal ERP/BI systems to extract and interpret data.
Cross-Functional Collaboration

You will liaise with marketing, sales, category, and supply chain teams to ensure alignment on product launches and trade plans. You will also provide monthly trade marketing insights to support strategic business decisions.

  1. Liaise with marketing, sales, category, and supply chain teams to ensure alignment on product launches and trade plans.
  2. Provide monthly trade marketing insights to support strategic business decisions.

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